COMUNICACIÓN ESTRATÉGICA GUBERNAMENTAL

Seminario en comunicación estratégica gubernamental a desarrollarse en los Departamentos de Quindio y Risaralda dirigido a la población de la Ley 489 de orden Nacional, Departamental y Local. Dirigido a Jefes y Asesores de comunicaciones y demás Integrantes equipos de gobierno de la entidades Publicas sector central y descentralizado del ámbito Nacional, Departamental y Local . Para Obtener certificación deben asistir mínimo al 80% de la Horas programadas \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
Objetivo: Fortalecer las competencias técnicas, comunicativas de los responsables de direccionar las estratégicas comunicativas de las entidades del estado\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
1. LA COMUNICACIÓN ESTRATÉGICA GUBERNAMENTAL, COMO POLÍTICA PUBLICA \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
2. PERSPECTIVAS TEÓRICAS SOBRE LA COMUNICACIÓN ESTRATÉGICA GUBERNAMENTAL. \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
3. CARACTERÍSTICAS DE LOS NUEVOS PROCESOS COMUNICACIONALES Y COMO SE VEHICULIZAN EN LOS ENTORNOS DIGITALES \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
4. ANÁLISIS DE OPINIÓN PÚBLICA, TRANSPARENCIA, DEMOCRACIA DELIBERATIVA Y PARTICIPACIÓN CIUDADANA. \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
5. LA COMUNICACIÓN INTERNA Y EXTERNA CON ENFOQUE DIFERENCIAL \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
6. COMUNICACIÓN, LEGITIMIDAD Y GOBERNABILIDAD \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
7. TÉCNICAS PARA UNA COMUNICACIÓN ESTRATÉGICA GUBERNAMENTAL\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
8. MEDIOS DE COMUNICACIÓN Y GESTIÓN PÚBLICA

  • Tipo: Seminario
  • Organiza: Subdirección de Alto Gobierno - Risaralda
  • Asistencia: PRESENCIAL
  • Lugar: Asamblea Departamental del Quindío Calle 20 No.13-22 Piso 2
  • Horas: 20
  • Numero de cupos: 40
  • Coordinador(a): JORGE IVAN ARANGO DURAN
  • Docente(s):
    • LEONEL ARBELAEZ CASTAÑO
  • Fecha de inicio evento: 31/08/2017
  • Fecha finalización: 07/09/2017
  • Fecha inicio de inscripciones: 01/08/2017
  • Fecha cierre de pre-inscripciones: 29/12/2017

Objetivos

Seminario en comunicación estratégica gubernamental a desarrollarse en los Departamentos de Quindio y Risaralda dirigido a la población de la Ley 489 de orden Nacional, Departamental y Local. Dirigido a Jefes y Asesores de comunicaciones y demás Integrantes equipos de gobierno de la entidades Publicas sector central y descentralizado del ámbito Nacional, Departamental y Local ,con el propósito de Fortalecer las competencias técnicas, comunicativas de los responsables de direccionar las estratégicas comunicativas de las entidades del estado.

Contenido Temático

  • ANÁLISIS DE OPINIÓN PÚBLICA
    • La opinión pública como área de estudio. - 8 Horas -
    • Opinión pública, trasparencia y participación ciudadana. - 2 Horas -
    • Opinión pública entre la legitimación y la trasparencia de la gestión públicas. - 5 Horas -
    • Alcances y limitaciones de la opinión pública como espacio de participación ciudadana. - 5 Horas -
Los cupos ya se encuentran agotados para el este curso.